MAXIMUM IMPACT
Motion + Print / 2008


BRIEF
To attract major book buyers to Little, Brown Books upcoming release ‘Maximum Impact’.

SOLUTION
The campaign needed to encapsulate the action and excitement of Jack Henderson’s latest thriller. This 20 second animation was played at Victoria Station every 6 minutes in the week leading up to the launch.

CREDITS
Work completed under creative direction at/intellectual property of 121 Design.